Chiropractic Marketing Can Save Your Practice


Chiropractic schools

With all of the cutbacks in the professional health field, chiropractics have unfortunately been downsized a bit. Certain groups have taken it upon themselves to help certain chiropractics be reintroduced into doctor’s offices around the country. Since the majority of chiropractors are not able to afford owning and maintaining their own business, training sessions thanks to chiropractic marketing have been put into place in some institutions so that these talented and skilled chiropractic consultants can instruct others in the medical field while still earning a living.

Training for Chiropractors

In the United States right now it is estimated that 44,000 chiropractors are working. However, between 2012 and 2022, the employment rate of chiropractors is anticipated to grow 15%, which is a quicker rise than the average occupation. As of May 2012, the median annual wage for a chiropractor was $66,160. To become a chiropractor, you must obtain a state license allowing you to practice medicine as well as earn a Doctor of Chiropractic degree. The Doctor of Chiropractic program typically takes four years on its own, after a minimum of three years in an undergraduate education program.

Chiropractic Marketing and Services

Some chiropractors may work in a group chiropractic practice or in a practice of their own. However, many of them are self-employed. Most self-employed chiropractors rely on chiropractic marketing to get the word out about their business, which is quickly spreading. Back pain is one of the main reasons that patients begin to seek chiropractic consulting services. About 80 to 90% of the population suffer from back pain, according to the American Chiropractic Association. In fact, more than 35% of the patients that seek out chiropractic services are treated for mid or lower back pain. An additional 20% are being seen for their neck pain. Because of the widespread issue of chronic back pain, Americans end up spending somewhere around $50 billion dollars a year to have that pain treated. It has been documented that adults who suffer from back pain are very often in worse physical and mental health compared to people who do not suffer the same issues. Sometimes patients choose to seek out a surgeon before a chiropractor. Many of these people, about 42.7% of them, end up having surgery when they see a surgeon first. Only 1.5% of the people who see a chiropractor first end up needing to have surgery to solve their back pain issues.

However, chiropractic medicine cures much more than just back pain. They assist with other health problems such as neuromusculoskeletal system conflictions. This includes ailments of the nerves, bones, muscles, ligaments and tendons. Another popular practice that chiropractic services offer are spinal adjustments and spinal manipulations. Other than back and neck pain, there are many other techniques that chiropractors offer to manage the pain and health concerns of their patients. Many benefit from the skills chiropractors can provide.

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