It was in 1989 when The Food and Drug Administration approved botolinum toxin type A for blaspharospasm or spasm or the eyelid muscles and for strabismus. Then it was only when Allergan, the pharmaceutical company, used the term Botox that the botolinum toxin type A became more commonly known as Botox. Since then Botox has become one of the most common facial aesthetic procedures around for both men and women. In fact, in 2010 in the US it is estimated that around 336,834 men opted to get the treatment. This has in fact created a trend which is now called Brotox. Botox treatment generally lasts up to six months. The effects of Botox injections will generally have full effects from three to seven days. It is only then when the patient can see its effects. For any medical practice or dermatologist practice, offering the service opens up a new market or group of patients. And with the increase in the demand for Botox treatment, it is only practical for doctors to have Botox training for physicians. There are many advantages to having Botox training for physicians and here are the two most important ones.
First, Botox training can properly launch a new dermatologist practice and attract more patients. Any newly established medical practice, including dermatologist practice, faces the challenges of the initial stage of its practice as a business. It is during this time when a practice must compete against the already well established one. It is also the stage when the practice must attract the attention of the patients and make them choose it over the other clinics that they used to go to and choose them over the other competitors of the clinic. Botox training for physicians is the way therefore for a clinic to compete with its competitors that are already well established. This is because through Botox training for physician, the practice will be able to offer a service that other clinics or practices that do not offer it. It therefore provides the practice its competitive edge. At the same time as the doctor acquired the right Botox training for physicians and can now offer the service, it can now attract more patients. Word of mouth will attract the attention of the patients who are interested in medical aesthetic treatments.
Second, for an already established practice, Botox training for doctors can actually improve its value and its reputation. With Botox training for physicians, an already established practice can improve its value because it can offer Botox treatment. Just like in any business, an expansion, whether in introducing new services or product, or creating another branch, adds value to the business. Similarly, the treatment offers the same benefit to a practice. Moreover, the service also improves the reputation of the practice. Patients will see the additional service as growth of the business. They will therefore trust it more than ever. More research here.